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With wholesale and retail customers, as well as employees, asking about Consumer Directed Health
Care and Payment Services, understanding how the different accounts work and the economics behind them is a critical
first step for any organization. It is also very important to understand if and how your competition is operating in
the space.
With many organizational resources and staff time availability at a premium, bringing in someone
who can help you to solution and sort through, as well as provide the information and answers to questions
that you and your staff will need to understand the opportunity in a concise and timely manner, can be very helpful in
today's market.
Developing and determining how to implement a CDHC product strategy will lead to many questions
including: - Internal ownership
- Time frames
- Product design
- Sales and marketing
Making sure
that these work within your organization is key to a good start and a successful outcome.
Having the appropriate groups within your organization educated on the products and strategies is
very important. Determining how and when to communicate, and get their involvement, is also very necessary to a successful
product launch or adjustment and continued servicing.
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